Analytics
To streamline campaign performance tracking, we built a real-time marketing analytics dashboard for a leading client, providing full visibility into spend and performance across key channels — including email, display, and paid search. The solution automated the aggregation and transformation of campaign cost and attribution data using the client’s preferred stack (Google Cloud Platform and Tableau), replacing hours of manual reporting with a centralized, live view of marketing ROI.
The result: The dashboard empowered stakeholders across marketing and finance to make faster, data-driven decisions while significantly reducing weekly reporting effort.
90% Time Savings
Our team has also developed an executive-level ML Ops dashboard to provide high-level transparency into the performance and drivers behind the client’s deployed machine learning models. Tailored for non-technical stakeholders, the dashboard surfaced key input signals, model performance metrics, data drift indicators, and segment-level insights. Built on top of the client’s existing cloud infrastructure, it enabled leadership to monitor the business impact of AI systems in production, validate assumptions, and maintain trust in automated decision-making at scale.
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