A/B Testing

MUDRICK & ASSOCIATES designed a custom A/B testing platform built around a microservices architecture, enabling precise traffic splitting and robust test logging for highly specialized use cases. The platform was engineered to support both eCommerce environments and Internet of Things (IoT) applications, where traditional off-the-shelf testing tools could not meet the complexity or performance requirements.

Beyond software development, our team delivered the full analytical framework to support data-driven decision-making. This included building automated data pipelines, integrating statistical modeling, and developing custom evaluation methods to identify the optimal test “recipe” for each client’s unique objectives.

The result: clients gained a purpose-built experimentation engine that combined flexible, scalable infrastructure with rigorous analytics. This empowered them to run targeted, high-confidence tests across niche applications, accelerating innovation cycles and increasing the certainty of business decisions.